About the Author
WELCOME
Emily Grant

Articles by the Author
Over the years, I have followed how money flows in sports, from franchise values to player pay. Now, NIL deals have reshaped college sports in a
College basketball coaches are some of the highest-paid figures in all of sports, and you might be surprised just how much they’re earning in 2026. From
College football players can earn millions through name, image, and likeness (NIL) deals, but the biggest names aren’t always the most valuable. A quarterback with a
Football money talks louder than ever, and sometimes it can feel confusing to understand who really earns what. This blog breaks it all down in a
College sports money is changing fast, and NCAA revenue sharing is one of the biggest reasons why. Starting in the 2025–26 season, some Division I schools
McLaren isn’t just fast on track, it’s also a big-name business with a surprising ownership story behind it. If “who owns McLaren?” has ever felt confusing,
Elevate Sports Ventures is a fast-growing sports consulting company that helps teams, venues, brands, and universities build stronger fan connections and grow revenue. This blog breaks
Caitlin Clark’s rise hasn’t just changed what happens on the court; it’s also changing how big brands plan for women’s basketball. The Caitlin Clark Nike deal
WNBA players now share in league revenue like NBA players, but at a much lower rate. Under the WNBA’s 2026–2032 collective bargaining agreement, players receive about
Fenway Sports Group (FSG) is known for owning famous teams and making bold moves to help them win and grow for the long run. But FSG
A team can finish last yet still earn a large paycheck, which explains why fans debate MLB revenue sharing and why it appears in labor talks,
Pickleball looks like pure fun on the outside, but behind the highlights, the money story is wild. Some pros are cashing seven-figure checks, while others are