Over the years, I have followed how money flows in sports, from franchise values to player pay.
Now, NIL deals have reshaped college sports in a major way. Student athletes can earn while still in school.
In this article, I share some of the highest-paid college athletes with NIL deals using reliable estimates and market data.
You will see who ranks highest, how much they are earning, and which sports bring in the biggest deals.
I also explain what drives these numbers, from social media reach and brand value to performance and market size.
By the end, you will have a clear picture of how NIL money works, why certain athletes stand out, and what these deals mean for the future of college sports.
Understanding NIL Deals
NIL stands for Name, Image, and Likeness. It allows college athletes to earn money from their personal brand.
This includes social media posts, brand partnerships, autograph sessions, and local ads. Before 2021, college athletes could not make money this way.
Now, they can sign deals while still in school. NIL money does not usually come directly from colleges.
Most payments come from companies, sponsors, or booster groups called collectives.
The size of a deal depends on performance, sport, school, and online following. Star football and basketball players often earn the most, but athletes in other sports can also secure strong deals.
NIL has changed recruiting and marketing in college sports. I have seen one deal boost an athlete’s value fast.
It has added real business opportunities and given athletes more control over how they earn and build their brand while still in school.
Who Is the Highest Paid College Athlete?
The highest-paid college athlete is the student-athlete who earns the most money through NIL deals, sponsorships, and brand partnerships.
1. Arch Manning
Arch Manning entered college football with rare national attention as a five-star recruit from Louisiana.
As the grandson of Archie Manning and nephew of Peyton and Eli, expectations followed him from high school into Texas.
He committed to the Longhorns over several major programs, adding to his early spotlight.
Coaches have praised his decision-making and pocket control, while fans closely track his development as a starter in the SEC.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $5.3M to $6.8M
His NIL value reflects strong national visibility, steady on-field progress, and long-term brand appeal tied to both performance and public recognition.
2. Carson Beck
Carson Beck made headlines after transferring to Miami for his final NCAA season, a move that drew national coverage and shifted the quarterback market.
Before the transfer, he built his resume at Georgia, where he led a high-powered offense and posted strong passing numbers in conference play.
His calm pocket presence and experience in big games raised his profile across the country.
The transfer decision also boosted his commercial value during a key stage of his career.
- Sport: American football
- Position: Quarterback
- Age: 23
- Estimated NIL valuation: $3.1M to $4.3M
His NIL strength comes from brand partnerships, playoff exposure, and increased media attention tied to a high-profile program change.
3. Jeremiah Smith
Jeremiah Smith entered college as one of the highest-rated wide receiver recruits in recent memory.
Known for his size, speed, and route control, he quickly earned attention during early practices and showcase games. His ability to stretch the field and win contested catches made him a key offensive asset.
Even before a full season as a starter, his national recruiting profile helped build early commercial interest.
- Sport: American football
- Position: Wide receiver
- Estimated NIL valuation: $2.8M to $3.5M
His NIL profile reflects recruiting hype, strong fan engagement, and early brand alignment with national sports campaigns.
4. AJ Dybantsa
AJ Dybantsa is viewed as one of the top young prospects in college basketball.
Standing out for his length, scoring range, and defensive impact, he gained national recognition through elite prep tournaments and international showcases.
Scouts have praised his ability to create shots off the dribble and guard multiple positions.
His early reputation as a future NBA prospect has already shaped his market value at the college level.
- Sport: Men’s basketball
- Position: Forward
- Estimated NIL valuation: $3M to $4M
His NIL appeal is driven by pro potential, national recruiting rankings, and interest from lifestyle and sports apparel brands.
5. Garrett Nussmeier
Garrett Nussmeier stepped into a larger offensive role after serving as a backup in a competitive SEC program.
Known for his quick release and willingness to push the ball downfield, he brought energy to the passing game when given the opportunity.
His development over multiple seasons built trust with coaches and fans.
Increased playing time helped raise his visibility across televised matchups.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $1.8M to $2.5M
His valuation reflects expanded leadership duties, strong conference exposure, and steady brand partnerships tied to performance growth.
6. LaNorris Sellers
LaNorris Sellers gained attention as a dual-threat quarterback with strong mobility and arm strength.
His athletic style allows him to extend plays and create offense outside the pocket. Coaches have highlighted his physical tools and upside as he continues to develop at the college level.
Early flashes of big-play ability helped him build a growing fan base.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $1.5M to $2.2M
His NIL value is supported by regional brand deals, rising national exposure, and interest in his long term development potential.
7. DJ Lagway
DJ Lagway arrived in college football with a reputation as one of the most dynamic quarterback recruits in his class.
In high school, he showcased a rare mix of passing strength and rushing ability, throwing for thousands of yards while also scoring consistently on the ground.
His dual-threat skill set created early excitement among fans and analysts.
As someone who follows recruiting closely, it has been exciting to watch his development from a highly rated prospect into a player beginning to shape his college identity.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $2M to $3M
His NIL position reflects long-term upside, strong recruiting visibility, and growing interest from national sports brands looking to invest early in elite quarterback talent.
8. Cade Klubnik
Cade Klubnik built his reputation as a highly efficient passer with strong leadership traits dating back to his championship-winning high school career in Texas.
Known for accuracy and composure under pressure, he transitioned into a starting role at a major program with high expectations.
His performance in nationally televised games helped expand his recognition beyond regional audiences.
Consistent play and a stable presence at quarterback have helped strengthen his overall market appeal.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $1.7M to $2.4M
His NIL growth reflects steady production, strong fan engagement, and partnerships connected to program visibility and postseason appearances.
9. Drew Allar
Drew Allar entered college as one of the top quarterback prospects in his recruiting cycle, drawing attention for his size and arm strength.
Standing over six feet four inches, he brings a prototypical build for the position along with a powerful downfield passing game.
Early starts in front of large home crowds gave him valuable exposure.
His ability to manage games while limiting turnovers has supported a growing reputation within conference play.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $1.6M to $2.3M
His NIL standing reflects national television exposure, stable starting opportunities, and consistent brand alignment with sports-focused campaigns.
10. Sam Leavitt
Sam Leavitt emerged as a rising quarterback after earning increased responsibility within his program’s offense.
Known for his mobility and quick decision-making, he brings balance to both the passing and rushing game. His transfer into a starting opportunity created renewed attention around his development.
Coaches have pointed to his work ethic and adaptability as strengths during system changes.
As he gains more national exposure, his commercial profile continues to grow alongside his on-field progress.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $1.2M to $1.8M
His NIL value reflects upward momentum, fresh market visibility, and interest from brands tied to performance potential and regional support.
Other High-Profile Valuations
Several athletes outside football continue to command major NIL attention. These names reflect strong national visibility and long-term professional upside.
11. Cooper Flagg
Cooper Flagg entered college basketball as one of the most highly rated prospects in recent years.
A versatile forward, he built his reputation through elite prep competition and international events, showing advanced defensive instincts and scoring range.
His ability to impact both ends of the court makes him one of the most discussed young players in the sport.
Even before completing a full college season, his projected NBA trajectory has shaped strong endorsement interest.
- Sport: Men’s basketball
- Position: Forward
- Estimated NIL valuation: $4M to $5M
His NIL profile reflects national recruiting attention, projected pro value, and partnerships aligned with basketball-focused branding campaigns.
12. Shedeur Sanders
Shedeur Sanders developed into one of the most visible quarterbacks in college football after transferring to a high-profile program led by his father.
His efficient passing and poise in high-scoring games boosted media coverage over multiple seasons.
He also grew his personal brand through social media and lifestyle partnerships, increasing his reach beyond football audiences.
His name recognition and consistent production created one of the strongest NIL portfolios in the sport.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $4M to $6M
His NIL standing reflects national spotlight, strong digital presence, and endorsement deals that extend beyond traditional sports sponsorships.
13. Quinn Ewers
Quinn Ewers gained early attention as a top quarterback recruit who reclassified and entered college ahead of schedule.
Known for his strong arm and ability to make deep throws, he stepped into a starting role at a major program with national coverage.
His performances in rivalry games and conference matchups helped raise his profile.
With consistent exposure on prime-time broadcasts, he became one of the more recognizable quarterbacks in college football.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $2.5M to $3.5M
His NIL value reflects strong fan engagement, national television presence, and partnerships tied to apparel and sports gaming brands.
14. Caleb Downs
Caleb Downs built his reputation as one of the most complete defensive backs in college football.
Known for his awareness and tackling ability, he quickly became a key piece in the secondary of a title-contending program.
His impact often shows in crucial moments, including turnovers and open field stops.
Defensive players rarely command high NIL numbers, yet his steady performance has set him apart from his peers at the same position.
- Sport: American football
- Position: Safety
- Estimated NIL valuation: $1.5M to $2.2M
His market strength reflects defensive leadership, championship-level exposure, and consistent performance in nationally televised games.
15. Josh Hoover
Josh Hoover gained recognition after stepping into a starting quarterback role and delivering strong statistical production in conference play.
He showed poise in high-scoring matchups and demonstrated the ability to stretch the field vertically.
As his numbers improved, so did his visibility among fans and media outlets. Increased responsibility within the offense helped build his reputation as a reliable playmaker.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $1M to $1.6M
His NIL growth reflects rising offensive output, expanded leadership duties, and brand opportunities linked to performance-driven exposure.
16. Caitlin Clark
Caitlin Clark became one of the most recognized faces in college basketball through record-breaking scoring and long-range shooting ability.
Her style of play drew national television ratings and sold out arenas across multiple seasons.
She consistently ranked among the top players in points and assists, raising the profile of women’s college basketball.
Her influence extended beyond the court as she helped drive new audience growth and commercial interest in the sport.
- Sport: Women’s basketball
- Position: Guard
- Estimated NIL valuation: $3M to $4M
Her NIL portfolio reflects national endorsements, strong media visibility, and broad appeal across both sports and mainstream brands.
17. Livvy Dunne
Livvy Dunne built one of the largest personal brands in college athletics through gymnastics and social media reach.
While competing at a high level in the SEC, she also grew a massive following across digital platforms. Her online audience numbers in the millions, giving her rare leverage in endorsement negotiations.
She represents a shift where digital influence can match or exceed traditional sports exposure in NIL value.
- Sport: Women’s gymnastics
- Position: All-around gymnast
- Estimated NIL valuation: $3M to $4M
Her NIL strength is driven largely by social media engagement, lifestyle partnerships, and national brand campaigns.
18. Angel Reese
Angel Reese gained national attention after leading her team through a championship run and establishing herself as one of the most dominant forwards in women’s college basketball.
Known for rebounding strength and competitive intensity, she became a central figure in high-profile matchups.
Her confidence and media presence further expanded her visibility. Major brands aligned with her strong personality and consistent performance.
- Sport: Women’s basketball
- Position: Forward
- Estimated NIL valuation: $2M to $3M
Her market value reflects championship exposure, strong individual statistics, and endorsement deals across sportswear and lifestyle sectors.
19. Flau’jae Johnson
Flau’jae Johnson balances elite college basketball performance with a growing music career, creating a dual platform for brand partnerships.
On the court, she contributes as a scoring guard with defensive intensity.
Off the court, she releases music and performs publicly, expanding her audience beyond sports.
This combination of athletics and entertainment has positioned her as one of the most versatile NIL earners in college athletics.
- Sport: Women’s basketball
- Position: Guard
- Estimated NIL valuation: $1.5M to $2.5M
Her NIL appeal reflects cross-industry reach, cultural visibility, and partnerships that extend beyond traditional athletic endorsements.
20. Brendan Sorsby
Brendan Sorsby stepped into a larger offensive role after transferring and quickly became a steady presence under center.
He showed strong improvement in reading defenses and limiting mistakes, which helped stabilize his team’s passing attack. As his snap count increased, so did his statistical output and media coverage.
Playing in competitive conference games gave him consistent exposure and helped raise his profile among analysts tracking rising quarterbacks.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $800K to $1.3M
His NIL value reflects expanded playing time, efficient performance, and growing regional brand interest tied to leadership and consistency.
Other Notable Deals
Several emerging athletes have secured high-value endorsement partnerships across apparel and lifestyle brands, reflecting the growing impact of NIL opportunities in college sports.
21. Jackson Cantwell
Jackson Cantwell stands out as one of the top offensive line prospects in recent recruiting cycles. At over 6 feet 7 inches and well above 300 pounds, he brings rare size and strength to the tackle position.
His high school achievements and national camp performances placed him among the most discussed linemen in his class.
Offensive linemen rarely receive major NIL attention, but his long term pro potential has helped change that.
From my perspective, seeing an offensive lineman generate this level of attention is refreshing, as it highlights how talent in the trenches is finally gaining the recognition it deserves beyond traditional skill positions.
- Sport: American football
- Position: Offensive tackle
- Estimated NIL valuation: $1M to $1.8M
His NIL appeal reflects recruiting buzz, physical upside, and early investment interest from brands tied to performance and development.
22. Felix Ojo
Felix Ojo emerged as a highly regarded international prospect who drew college interest through elite youth competitions.
His athletic frame and skill development placed him on recruiting watch lists early. As he transitioned into the U.S. college system, scouts highlighted his versatility and long-term potential.
International exposure combined with domestic recruiting coverage helped raise his overall visibility.
- Sport: Men’s basketball
- Position: Forward
- Estimated NIL valuation: $900K to $1.5M
His NIL profile reflects international appeal, developmental upside, and brand interest linked to global market reach and future projection.
23. Kiyan Anthony
Kiyan Anthony entered the college spotlight as one of the most recognized recruits in his class, carrying both strong individual production and a well-known basketball background.
As the son of former NBA star Carmelo Anthony, he has drawn steady national interest since high school.
Beyond the name connection, scouts highlight his smooth scoring ability, perimeter shooting, and improving all-around game.
His development at the college level continues to build attention around his long-term potential.
- Sport: Men’s basketball
- Position: Guard
- Estimated NIL valuation: $1M to $1.7M
His NIL profile reflects brand recognition, recruiting visibility, and partnerships influenced by both legacy appeal and individual growth.
24. Omarion Miller
Omarion Miller gained recognition as a tall and physical wide receiver capable of making contested catches in key moments.
His size advantage and red zone presence helped him stand out during conference matchups.
As he earned more targets within the offense, his production improved, and media mentions increased.
Consistent highlight plays and late-game contributions strengthened his reputation as a dependable receiving option.
- Sport: American football
- Position: Wide receiver
- Estimated NIL valuation: $750K to $1.2M
His NIL value reflects steady on-field impact, expanding exposure, and endorsement interest tied to athletic upside and role growth.
25. Cutter Boley
Cutter Boley entered college football as a highly regarded quarterback prospect known for his arm strength and advanced passing mechanics at a young age.
During his high school career, he posted strong yardage totals and displayed confidence in structured offenses.
Recruiting analysts viewed him as a long-term development quarterback with significant upside. As he transitions into collegiate competition, attention around his progress continues to shape his market value.
- Sport: American football
- Position: Quarterback
- Estimated NIL valuation: $700K to $1.1M
His NIL standing reflects recruiting reputation, projection-based upside, and early brand alignment focused on future quarterback development.
How NIL Valuations Are Calculated?
NIL valuations are based on how much money a college athlete can earn from their name, image, and likeness.
Brands look at social media reach, including followers, views, and engagement. More active and loyal fans usually mean higher value.
They also check sport and position, since some sports draw bigger audiences and media deals.
Market size matters too. Athletes in large cities or big college programs often earn more. Performance, awards, and playing time can raise value because success brings attention.
Companies also review personal brand and public image. A clean record and strong personality help attract sponsors.
Past deals and current demand in the market also affect the final number.
In simple terms, the NIL value is about influence, visibility, and business potential combined into one estimate.
Conclusion
NIL deals have clearly changed how college sports work, and seeing these numbers makes that hard to ignore.
What stood out to me most is how different sports, schools, and personal brands all play a role in an athlete’s earning power.
It is no longer just about stats on the field. Visibility, timing, and fan connection matter more than ever.
If you are a fan, a student-athlete, or just curious, this shift is worth paying attention to. NIL opportunities will likely continue to grow, and new names will keep entering the conversation.
I would love to hear your thoughts. Do any of these NIL deals surprise you, or is there an athlete you think should be on this list?
Share your take and experience in the comments below and join the discussion.
