If you’ve ever seen Tyler Reddick’s No. 45 car on TV and thought, “Wait, is that inspired by Jordans?” you’re in the right place.
This blog walks through what the Tyler Reddick Jordan car actually is, why it carries the famous Jumpman logo, and how 23XI Racing and Michael Jordan are changing the look and feel of NASCAR.
You’ll see how Air Jordan sneakers inspire paint schemes, learn stories behind designs like Mojave 11s and Wings cars, and get a peek inside the Jordan Brand Wings program where students design a race car.
By the end, the car will feel like more than paint; it’ll feel like a moving story.
What is the Tyler Reddick’s Jordan Car?
The Tyler Reddick Jordan car is the No. 45 Toyota Camry that races in the NASCAR Cup Series with special paint schemes featuring the Jordan Brand logo.
These aren’t your regular race car designs; they’re inspired by actual Air Jordan sneakers and the stories behind them.
Why does Reddick’s Car Have the Jordan Logo?
Here’s the cool part: Tyler drives for 23XI Racing, a team co-owned by NBA legend Michael Jordan and NASCAR champion Denny Hamlin.
The “23” in 23XI comes from Jordan’s famous basketball number, while “XI” represents the Roman numeral 11 for Hamlin’s car number.
This season alone, fans have seen some incredible Jordan-themed schemes:
- The Air Jordan 40 design in Texas
- The Mojave 11s tribute in Las Vegas
- The Wings 10th Anniversary car
- The Shattered Backboard scheme at the Chicago Street Race
Each design creates buzz on social media the moment 23XI Racing reveals it. Sneakerheads and racing fans come together to celebrate these rolling works of art.
The Latest Jordan Brand Paint Scheme Explained
The newest schemes keep pushing creative boundaries. Take the Wings 10th Anniversary car that recently hit the track. Professional artists didn’t design this; students from Charlotte-area youth programs created it.
The Las Vegas Mojave 11 scheme, for example, featured the sandy desert tones from the limited-edition Air Jordan 11s. The car looked like it rolled straight out of a sneaker box and onto the track.
Fan reactions? They go wild every time. Reddit threads light up with close-up photos. Instagram influencers break down every detail. Some fans even say they tune in just to see what Jordan scheme Reddick will unveil next.
Why Jordan Brand Chose Tyler Reddick
Tyler Reddick became “Jordan’s guy” in NASCAR, but it didn’t happen by accident. When 23XI Racing started, they needed drivers who could represent the brand’s competitive spirit and cultural impact.
Reddick fit perfectly. He’s hungry, talented, and not afraid to race hard. Jordan expects excellence from everyone who wears the Jumpman, whether they’re on a basketball court or a race track.
Reddick’s Biggest Wins in the Jordan Car:
- Thrilling victory at Talladega Superspeedway
- Clutch performance at Texas Motor Speedway
- Multiple top-5 finishes that proved 23XI Racing belongs among NASCAR’s elite teams
Michael Jordan’s influence runs deep at 23XI. He doesn’t just own the team; he sets the culture.
That means pushing boundaries, celebrating creativity, and building something that connects with young fans who might never have watched NASCAR before.
Inside the Jordan Brand Wings Program That Designed the Car
Here’s where the story gets really special. The Jordan Brand Wings program isn’t about selling sneakers; it’s about opening doors for young people through mentorship, education, and real design opportunities.
For the 10th anniversary of Wings, Jordan Brand did something incredible. They brought together students from two Charlotte-area organizations:
- Carolina Youth Coalition: Helps young people develop leadership skills
- Rise2 Impact: Provides mentorship and career opportunities
These students got the chance to design an actual NASCAR Cup Series car. Not a pretend project. Not a contest entry. A real car that would race in front of millions of fans.
How Students Created the 10th Anniversary Wings Scheme
The design process started with pencils and paper. Students sketched ideas inspired by their conversations with Reddick. They drew comic-style graphics that conveyed speed, determination, and community impact.
Those hand-drawn sketches then got made into a full NASCAR wrap. Professional designers helped translate the students’ vision onto every curve and panel of the Toyota Camry.
The result? A car that looked unlike anything else on the track.
What the Students Said About the Experience:
- Multiple students called it a “pinch me moment”
- They couldn’t believe they were meeting Tyler Reddick in person
- Some got to meet Michael Jordan himself
- Many said it inspired them to pursue careers in design
The design honored both Jordan’s legacy and the Wings’ mission. It showed young people that their ideas matter, their creativity has value, and real opportunities exist if they work hard and believe in themselves.
Michael Jordan’s Growing Impact on NASCAR
Michael Jordan didn’t get into NASCAR just to own a race team. He wants to blend culture, sports, sneakers, and racing in ways nobody has done before.
Think about it, before 23XI Racing, you didn’t see sneaker-inspired paint schemes in the Cup Series. You didn’t see youth design programs connected to NASCAR. Jordan changed that.
23XI Racing’s Quick Rise to Competitive Status:
The team launched in 2021 and immediately started competing for wins. Both Tyler Reddick and teammate Bubba Wallace have proven they can run up front. The team doesn’t just participate, they compete for championships.
The cultural crossover matters too. Young fans who love sneakers now watch NASCAR. Racing fans discover Jordan Brand stories they never knew. It’s a bridge between different communities, and Jordan built it on purpose.
Previous Tyler Reddick Jordan Cars to Know About
Let’s look at some of the standout schemes that have hit the track:
1. Air Jordan “Mojave” 11s Car (Las Vegas)
This design used sandy tan and orange tones from the limited-edition Mojave Air Jordan 11s, making the car look quick, aggressive, iconic, and instantly recognizable.
Gradient desert colors suggested dunes, heat waves, and sunsets, so even at rest, the car felt like it was charging across a blazing Mojave highway.
2. Shattered Backboard Scheme (Chicago Street Race)
This scheme brought the Shattered Backboard Jordan colorway onto the track, with bold orange, black, and white blocks that shouted energy, attitude, and fearless performance.
Shattered-glass graphics and sharp striping referenced Jordan’s legendary backboard-breaking game, making the car feel like a speeding tribute to raw power and unreal highlight-reel moments.
3. Wings Scheme 2023 (Purple/Black)
The first Wings-themed car wore deep purple and black with gold accents, instantly signaling prestige, purpose, and a fresh connection between sneakers, students, and racing.
Subtle academic details and smooth lines hinted at scholarships and opportunity, turning the car into a moving billboard for creativity, ambition, and bold community-focused storytelling.
Each scheme connects to a specific sneaker release or Jordan Brand moment. The design elements, colors, textures, and graphics all tell part of the story.
And the race significance? These aren’t just show cars. They compete in major events where millions of people watch.
What this Collaboration Means for NASCAR’s Future
This collaboration between Tyler Reddick, Jordan Brand, and 23XI Racing is bigger than a cool paint scheme.
It hints at NASCAR’s next era, where culture, youth, sneakers, and speed collide, bringing fresh stories, new fans, and deeper meaning to what happens on track every weekend.
For the first time, many viewers care as much about the story behind the car as the race results themselves.
- Cultural Crossover and New Fans: Sneakerheads, basketball fans, and younger viewers now tune in just to see the latest Jordan scheme, turning NASCAR broadcasts into must-watch events for pop-culture-obsessed audiences.
- Blueprint for Future Brand Partnerships: Other global brands are noticing how Jordan Brand uses the No. 45 as a rolling billboard and story platform, inspiring more creative, long-term collaborations across the garage.
- Youth Programs at The Heart: Wings-backed car designs show sponsorship can do more than sell shoes; it can fund scholarships, support student designers, and provide underrepresented kids with life-changing opportunities.
- Reddick as the Face of a New Era: Every time Reddick climbs into the Jordan car, he represents fierce competition, innovation, and the bridge between traditional NASCAR roots and a more diverse, global fanbase.
The Tyler Reddick Jordan car isn’t just paint; it’s a signal. NASCAR’s future will be faster, bolder, and far more connected to culture than ever before.
Final Thoughts
The Tyler Reddick Jordan car shows how racing, sneakers, and culture can come together powerfully.
Each paint scheme is more than color on a car; it carries stories about Michael Jordan’s legacy, special Air Jordan releases, and the dreams of young students in the Wings program.
For many new fans, this No. 45 Toyota is a first step into NASCAR, and it proves that the sport can grow, change, and welcome fresh voices.
Next time Reddick rolls out in a new Jordan scheme, watch the details, not just the lap times.
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